You have taken the first step and decided to display your photo at Image City Photography Gallery. After you decide on your print, next you have to decide on how to present your image. If you plan to frame your photo yourself, it is important to learn how to install the picture frame wire. The following link provides clear instructions to ensure that your framed photo will hang well in the gallery.
https://www.wikihow.com/Install-Picture-Frame-Wire
After you have framed your photo, think about your purpose in displaying your work. If you are more interested in displaying your images as an expression of your photography/artistic vision, and your end goal is to provide viewers the opportunity to see and react to your vision, then perhaps pricing is not your priority. However, if your end goal is to sell your image, it is important to understand how to price your photos.
A question that is often asked at Image City is “how do I determine an appropriate price to charge?” If you have never sold a photo before, it can be tough to calculate exactly how to price your work. It is important to assess your costs, and make sure that you are not going to lose money with the price you set. Calculate the expenses involved in producing the photo, including printing, framing and the gallery commission. This will help you establish a baseline. The general rule of thumb that is often used for pricing is to double your cost. Keep in mind that larger prints and more elaborate framing may warrant a higher price due to the increased production costs.
You should also keep in mind the market. Research what customers are willing to pay in the venue where you are selling your photos. If you are planning to display your work at Image City, you might consider going to the gallery to see what price other photographers are charging for photos that are comparable to yours in size and framing material. Talk to other photographers who have sold their photos at Image City and find out what seems to be a common price that gallery visitors have been willing to pay. By comparing, you can better gauge the market.
Congratulations on making the decision to display your photos in a gallery. It’s an exciting step in your journey as a photographer. If you have additional questions about framing or pricing your photos, please stop by the gallery and speak to any of the Image City Partners, who are glad to assist you.